Massacre on Madison Avenue: in the toughest year ever for advertising firms, African American agencies struggled to hold on to business and meet the bottom line. (B.E. Advertising Agencies Overview).

From: Black Enterprise | Date: June 1, 2003| Author: Hayes, Cassandra | Copyright information

The Barbies were stacked high in local supermarkets last August. Little girls clamored around the display of Mattel and Nabisco's recent brainchild--a back-to-school doll based on one of the cookie maker's most popular brands. From a distance it appeared to be a harmless marketing alliance. But upon closer inspection, any African American would have noticed that the cookie was Oreo and half the dolls were black. Oreo is an old, politically incorrect term used for "oreos" who are sa...

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