College Herald.

Australasian Business Intelligence | May 13, 2003 | Copyright

May 12, 2003 (Marketing Magazine (NZ) - ABIX via COMTEX)

"The New Zealand Herald" engaged Publicis Rainger to promote its "The College Herald" project in 2002. The project had a number of aims, including promoting literacy in New Zealand secondary schools, and increasing circulation of the newspaper by 15,000 a day. Students in the North Island were invited to submit articles to the newspaper over a 10-week period. Those articles judged the best were printed in a four-page section of the newspaper known as "The College Herald". Publicis Rainger used a number of ...

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