Harrison is a smartie at marketing chocolate: Andrew Harrison, marketing director of Nestle Rowntree, talks to Elen Lewis about managing the delicate balance between renovating and honouring the heritage of well-loved brands such as KitKat. (Profile: Andrew Harrison).

Brand Strategy | April 1, 2003| | Copyright

Andrew Harrison's children must think he's got the best job in the world. After all, he works in a chocolate factory. Sometimes he even asks their advice about a particular campaign or a new product. Last month, six-year-old Katy Harrison was asked her opinion on which Disney princesses should be used to market Nestle Rowntree's Easter eggs this year.

This is not to say, of course, that Harrison's kids get to formulate strategy at Nestle Rowntree, although that is what they're led to believe. "She thinks she's made the decision, which is fantastic," says Harrison, ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

Shellfish advocates in Alaska hope to grow industry.
Newspaper article from: Knight Ridder/Tribune Business News ; ...Business News Nov. 21--Twelve years into a shellfish farming venture in Southeast Alaska, Rodger...growth and daunted by the obstacles facing shellfish aquaculture. "I think people see shellfish farming as being something that fits Alaska...
Shellfish. (Species & Products).(SeaFood Sourcebook)(Directory)
Magazine article from: Seafood Business ; Shellfish ABALONE California Abalone Farm The Bizjoy...Florida Abu Fisheries Washington Marinelli Shellfish San Francisco Trading Co of Walnc Canada...Fish Co Gulf Fresh Seafood Gulf Jackson Shellfish Independent Seafoods Key West Shellfish...
SHELLFISH-BED CLOSURES HIT A NEW HIGH FUNDING CUTS LOOM AS POLLUTION GROWS
Newspaper article from: The Boston Globe ; SANDWICH - For thousands of years, shellfish have been a valuable and delicious resource...Harbors. In 1970, 421 acres of Cape shellfish beds were closed because of pollution...called pristine -- just 712 acres of shellfish beds were closed. But the number has...
SHELLFISH SEASON TO OPEN SEPT. 17
News Wire article from: US Fed News Service, Including US State News ; ...dates apply to both recreational and commercial shellfish harvesting. Shellfish harvesters may begin gathering oysters and clams...and Environmental Control (DHEC) would close shellfish beds by specific coastal county if the National...
SHELLFISH SEASON SET TO OPEN OCT. 1
News Wire article from: US Fed News Service, Including US State News ; ...dates apply to both recreational and commercial shellfish harvesting. Shellfish harvesters may begin gathering oysters and clams...Harvesters should be aware that DHEC will close shellfish beds by specific coastal county if the National...
SHELLFISH SEASON WILL OPEN SEPT. 17
News Wire article from: US Fed News Service, Including US State News ; ...dates apply to both recreational and commercial shellfish harvesting. Shellfish harvesters may begin gathering oysters and clams...and Environmental Control (DHEC) would close shellfish beds by specific coastal county if the National...
SHELLFISH FROM CITY BEACHES POSE HEALTH RISK DANGER GREATLY INCREASED AT LOW TIDE, OFFICIALS SAY.(News)
Newspaper article from: Seattle Post-Intelligencer (Seattle, WA) ; How much urban shellfish should a shucker shun if a shucker should shun urban shellfish? All of them, say public health officials...the year, they are warning against harvesting shellfish on any urban beach because of an ever-present...
Shellfish waters identified as sensitive areas.
M2 Presswire ; M2 PRESSWIRE-23 May 2003-UK Government: Shellfish waters identified as sensitive areas(C)1994...Treatment Directive. They are all also designated Shellfish Waters under the Shellfish Waters Directive The 47 estuary and coastal waters...
Shellfish farming advocates in Alaska say industry is poised for growth.
Newspaper article from: AK Journal of Commerce (Anchorage, AK) ; ...the future of Alaska oysters and Alaska shellfish aquaculture in general. "The toughest...Overpeck said Dec. 4, during a shellfish aquaculture conference in Anchorage...Other sponsors included the Alaskan Shellfish Growers Association and University of...
Shellfish Safety and Quality Report Reviews The Latest Research On Significant Hazards Such As Microbial And Biotoxin Contamination.
M2 Presswire ; ...November 2008-Research and Markets: Shellfish Safety and Quality Report Reviews The...researchandmarkets.com/research/453141/shellfish_safety_a) has announced the addition...Woodhead Publishing Ltd's new report "Shellfish Safety and Quality" to their offering...

Find more facts and information related to the article "Harrison is a smartie at marketing chocolate: ..."