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The future of fine fragrance: holiday 2002 fragrance sales were unimpressive. But fragrance marketers are putting that behind them with fresh new ideas for spring.
Household & Personal Products Industry
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April 1, 2003|
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COPYRIGHT 2003 Rodman Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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FIRST, THE BAD NEWS: fragrance sales were down again, by 8.5% for women's cologne and perfume and by 2.5% in men's cologne and lotions (in food, drug and mass merchandisers excluding Wal-Mart for the 52 weeks ending Jan. 25), according to ACNielsen data.
And the prestige segment in U.S. department stores, a larger percentage of fragrance's total sales, didn't fare much better; The NPD Group, Port Washington, NY, reported that fragrances in this category declined 3.5%, generating $2.8 billion in sales for 2002.
The good news? Fragrance houses aren't about to ...
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