HELLO FATA; SAECO USA ENTERS THE BAGLESS VACUUM AND STEAM CLEANER SEGMENT WITH FATA MORGANA.

From: HFN The Weekly Newspaper for the Home FurnishingNetwork | Date: April 14, 2003| Author: | Copyright information

ANNAPOLIS, Md.-Saeco USA is set to introduce the Fata Morgana, a multifunctional, bagless vacuum and steam cleaner, moving the company into the category for the first time in the U.S. market.

Making its debut here next month at the Gourmet Products Show, Fata Morgana has been in the European retail market for nearly a year and is "doing very well," according to Vera Bevini, senior vice president for Saeco USA.

The machine takes its name from Fata Morgana, also known as Morgan le Fay, a legendary fairy enchantress skilled in the art of changing shape. She is also said to ...

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