Recently added articles from Strategies: The Journal of Legal Marketing:
Technology and different generations cause shifts in law firm dynamics.
Apr 01, 2009; Smuts, Jennifer ... For perhaps the first time in history, four generations are sharing office space at law firms. Each of these generations is leaving a distinct stamp on the workplace. The Traditionalists built the current partnership structure. The Boomers perfected efficiency with the introduction of ...
Getting schooled: a legal marketer learns the value of an MBA.(Master in Business Administration)(Viewpoint essay)
Apr 01, 2009; Nathanson, Cortney R. ... Like most LMA members, I spend my time navigating through a myriad of activities: crafting competitive RFP responses; sponsoring conferences and charitable events; cross-selling practice areas to clients with unrealized billing potential. However, there is more to our jobs than just ...
How to create a real Web 2.0 marketing mix.
Apr 01, 2009; Eckart, Adam N. ... For many people inside and outside the legal field, Web 2.0 tools and touch-point mechanisms have become a part of daily life. Students, young professionals and other early adopters spend their class and working hours listening to iTunes lectures and podcasts. In their free time, they are ...
Web site renovations: a cost-effective tool for tough times.
Apr 01, 2009; Algeri, Robert ... There comes a point in the life cycle of every Web site when it begins to feel dated. Design elements that were once cutting-edge now seem trite. The text no longer hits the mark. The site no longer works the way you want. Does this mean that you need an entirely new Web site? ...
Have you written your firm's social networking policy yet?
Apr 01, 2009; Stickel, Amy I. ... Creating a social networking policy at a law firm seems like one of those things that's hard to get right. When attorneys run the gamut of interest and experience with Facebook, Twitter, LinkedIn and their ilk, reaching consensus on any kind of firm-wide policy is even harder than usual. ...
Ask the authorities--April 2009.
Apr 01, 2009 ... In my firm, management is in a reactive mode, following other firms by cutting budgets, skipping bonuses and deferring and canceling initiatives. How can we convince them to be creative and that we can economically grow revenues through this period? Steve Barrett ...
