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advertising
advertising in general, any openly sponsored offering of goods, services, or ideas through any medium of public communication. At its inception advertising was merely an announcement; for example, entrepreneurs in ancient Egypt used criers to announce ship and cargo arrivals. The invention of print...
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Madison Avenue
Madison Avenue celebrated street of Manhattan, borough of New York City. It runs from Madison Square (23d St.) to the Madison Bridge over the Harlem River (138th St.). In the 1940s and 50s, some of the major U.S. advertising agencies had headquarters in its midtown section, and the name of the aven...
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Junius
Junius English political author, known only by the signature Junius, which he signed to various letters written to the London Public Advertiser from Jan., 1769, to Jan., 1772, attacking George III and his ministers. The letters, centering on John Wilkes and the controversy over the Middlesex el...
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Benjamin Franklin Bache
Benjamin Franklin Bache , 1769-98, American journalist, b. Philadelphia; son of Richard Bache and grandson of Benjamin Franklin . In 1790 he founded the Philadelphia General Advertiser (later the Aurora ). As the champion of the Jeffersonians, Bache's paper denounced the Federalists bitterly, ...
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white-collar crime
white-collar crime term coined by Edward Sutherland for nonviolent crimes committed by corporations or individuals such as office workers or sales personnel (see white-collar workers ) in the course of their business activities. White-collar crimes include embezzlement, false advertising, bribery,...
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market research
market research organized use of sample surveys, polls , focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measureme...
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Lorrin Andrews Thurston
Lorrin Andrews Thurston 1858-1931, lawyer and newspaper publisher. He was the son of missionaries in Hawaii. Favoring U.S. annexation of Hawaii, he was one of the leaders of the revolution (1893) that overthrew Queen Liliuokalani. Thurston drafted the constitution for the provisional Hawaiian gover...
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William Addison Dwiggins
William Addison Dwiggins 1880-1956, American type designer, calligrapher, and book designer, b. Martinsville, Ohio. He attained prominence as an illustrator and commercial artist, and he brought to the designing of type and books some of the boldness that he displayed in his advertising work. His t...
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Dorothy Leigh Sayers
Dorothy Leigh Sayers , 1893-1957, English writer, grad. Somerville College, Oxford, 1915. Taking first-class honors in medieval literature, she was one of the first women to receive an Oxford degree. For a time she worked as a copywriter in a London advertising agency—the setting for her Murd...
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Amelia Jenks Bloomer
Amelia Jenks Bloomer 1818-94, American reformer, b. Homer, N.Y. She was editor (1848-54) of the Lily, first published in Seneca Falls, N.Y., and devoted to women's rights and to temperance. In 1851 she recommended and adopted the reformed dress of short skirt and full trousers introduced by Eliza...
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