Recently added articles from Japan Inc.:
Message from the publisher.
Jul 01, 2008; Lloyd, Terrie ... Japan has to be one of the noisiest consumer markets in the world, with product messages coming at you from every imaginable surface, sight, sound, human interaction--and recently smell and taste. This of course is not a new thing and even hundreds of years ago, Japanese merchants were ...
Message from the editor.(Editorial)
Jul 01, 2008; Harris, Peter ... Dear Readers We took great pleasure in compiling and editing the articles in this month's magazine, our first issue as a monthly publication for quite a few years. With marketing as our focus we offer articles covering a range of hot topics. Industry expert, Andrew Till, ...
Letters to the editor.(Letter to the editor)
Jul 01, 2008 ... Dear Editor I am writing in regards to last issue's 'Sending the Right Signals' article. Joseph Greenberg makes mention in paragraph two of what seems to be a uniquely Japanese 'shotgun approach' to sending products to market. I have long been dumbfounded at the amount of new ...
iPhone touches down.(Business Break)
Jul 01, 2008; Lane, Greg ... Big news of late was the announcement in June by SoftBank that it will be bringing Apple's iPhone to Japan later this year. With the wild popularity of the iPod in Japan, there is bound to be a big rush on the phones when they come out. It will be interesting to see if this can be ...
Xenesys Inc.(Business Break)
Jul 01, 2008; Lane, Greg ... A promising method of clean power generation called 'Ocean Thermal Energy Conversion' (OTEC) received a boost when Hyogo Prefecture-based Xenesys received a [yen]2 billion order for a power plant from the Kuwait National Petroleum company. Working closely with Saga and Kobe Universities, ...
New indoor lighting source: the sun.(Business Break)
Jul 01, 2008; Lane, Greg ... Tech blog Digital World Tokyo reports that two Japanese companies are utilizing 19th-century technology to provide environmentally friendly lighting for 21st-century buildings. Ishikawa Optics & Arts and Inosyo have both developed technology to use the rays of the sun to light up the ...
IPO report.(Business Break)
Jul 01, 2008; Lane, Greg ... The big news on the IPO front is actually that there is no news. April and May saw just two IPOs with prospects for summer not looking much healthier. Postlisting performance by recent IPOs has been mixed, but this doesn't seem sufficient to ...
Facebook.(Business Break)
Jul 01, 2008; Lane, Greg ... Social Networking goliath Facebook finally got around to releasing a Japanese version of the site in May. The launch was marked by a one day visit to Japan by CEO Marc Zuckerberg on May 20. It remains to be seen if just releasing a Japanese version will be enough to have any ...
Brightcove.(Business Break)
Jul 01, 2008; Lane, Greg ... Internet TV platform Brightcove announced the formation of a Japanese subsidiary, Brightcove KK. The new venture will be formed with US$5million in funding from big local players Dentsu, J-Stream (the biggest content delivery network in Japan), Cyber Communications (the biggest online ad ...
Trends in Japan: digital shopping technology makes models out of consumers.
Jul 01, 2008 ... Thanks to a jumpstart from web 2.0 innovations, online shopping is going from a solitary, static, and ultimately convenient alternative, to an instantly gratifying social experience that aims to bring in as much from the terrestrial shopping experience as possible. Welcome to the new era ...
Exclusive interview: Philip Greenan Vice President.(Ireland Japan Chamber of Commerce)(Interview)
Jul 01, 2008; Harris, Peter ... What is the nature of the Irish business community in Japan? The Irish corporate landscape is very much shaped by the global economy. A lot of multinational companies choose to have their European headquarters in Ireland, and as a result, many Irish-Japanese connections have ...
Measure for measure.(Statistics & company information)
Jul 01, 2008; Worsley, Ken ... Mobile Telephony * Approximate number of mobile phone subscribers in Japan: 103 million * Approximate number of new mobile handsets sold each year: 50 million * Number of new SoftBank Mobile subscribers in May 2008: 173,700 * Number of new AU ...
Retail focus: Super Hotel.
Jul 01, 2008; Noorbakhs, Sarah ... While the words 'business hotel' in Japan are often synonymous with the image of dark and smoky rooms that would make even a seasoned salary man shudder, Super Hotel has been working since 2000 to change that image into one that feels welcoming not only to business men, but women and ...
The healthcare revolution.(Healthcare)
Jul 01, 2008; Greenberg, Joseph ... The rise of the 'medical mall' Japan's demographic problems are putting pressure on the healthcare system and the government seems to be endlessly chasing its own tail in its efforts to implement secure financial and organizational solutions. For example, in making more funds ...
CEO interview.(Armani Exchange)(Interview)
Jul 01, 2008; Harris, Peter ... Please can you tell us about the Armani Exchange (AX) brand? The basic concept of the brand is young, urban and sexy--there is a strong association with music and the club scene. Not only do we produce CDs mixed by popular DJs from New York or London, we also put on clubby ...
Standing out from the crowd.(Retail banking in Japan)
Jul 01, 2008; Ashton, Hugh ... How do you shout loudly enough to attract the attention of 120 million customers, with 130 competitors lined up doing the same thing? Especially when some of those 130 are the largest of their type in the world? This is a challenge faced by retail banks in Japan. Since the ...
Tokyo queues for you: why you have to wait two hours for a doughnut in Japan.(Marketing doughnuts)
Jul 01, 2008; Kohlbacher, Florian ... Queuing is nothing special in Japan. Every day, television programs show long lines of people queuing for up to one hour even in front of regular noodle shops, only to finish their food within less than ten minutes. Now, the Tokyo branches of the American doughnut chain Krispy Kreme are ...
Hey, big spender.(Luxury brands in Japan)
Jul 01, 2008; Hoel, Jon ... At first glance, Yukina Abo, 22, is one of many million reasons why Japan consumes 41% of the world's luxury goods, according to JETRO. Her impressive collection of luxury accessories includes Louis Vuitton, Hermes, Prada and Coach. Aspirational consumers in Japan like Abo have been ...
The eyes of the beholder: understanding the Japanese consumer in the digital age.(Marketing & Technology)
Jul 01, 2008; Till, Andrew ... Japan, and its population of demanding consumers, has always been a famously tough market to crack. Several of the world's favorite brands, including Colgate Toothpaste and eBay, are simply not present here, and those that are often struggle in a war of attrition against strong, homegrown ...
Marketing 101.(P&G in Japan)(Company overview)
Jul 01, 2008; Noorbakhsh, Sarah ... Global consumer goods giant Proctor & Gamble (P&G) entered the Japanese market in 1973, acquiring the Nippon Sun-home Company--just three years later, its first product in Japan, the laundry powder 'Cheer' had become a best seller. An international marketing leader, in recent years it has ...
