Recently added articles from Communication World:
Participating on our own terms.(from the editor)(online social networks)(Editorial)
Nov 01, 2009; Nicholson, Natasha ... I'm finding myself in a paradox, and I know I'm not alone. It has to do with Facebook, work and yoga. You see, I have another "job" aside from IABC: I'm a yoga instructor. The pay is pathetic, but I regularly remind myself that I'm not doing it for the money. There's a higher purpose: ...
New accelerated ABC seminar offers leadership challenge: IABC joins with Royal Roads University to create a weeklong accreditation program for senior professionals.(inbox: IABC NEWS & EVENTS)(International Association of Business Communicators)
Nov 01, 2009; Willey, Anna Marie ... In this fast-paced world, where "re-tweets" are becoming more commonplace than retreats, it is essential to make a personal commitment to lifelong learning, meeting career goals, and taking time to balance our professional and personal lives. IABC'S new Executive Accreditation Seminar is ...
Mark your calendar.(inbox: IABC NEWS & EVENTS)(Conference news)(Calendar)
Nov 01, 2009; ... 4 November Web seminar: Online Publications 2.0: Modernizing and Improving Intranet- and Web-based Communication Vehicles 5-6 November Conference (New York City): Social Media Conference 8-10 November Conference (Banff, Alberta): Canada Western Region Conference 2009 ...
Speak now! Of course you can start your own podcast. Let the experts tell you how.(tech talk)
Nov 01, 2009; Fernando, Angelo ... Have you ever tried your hand at podcasting? It may sound quite different from anything else you have done, but once you get past the fear of the microphone, it begins to feel a lot like how we tend to communicate best: in normal conversations, without scripts, teleprompters and style ...
Is the next Alfred Hitchcock in the cube down the hall? Smart communicators are turning employees into correspondents and storytellers, and the YouTube generation is responding with great content.(creative communication)
Nov 01, 2009; Crescenzo, Steve ... Remember the bad old days of corporate communication, when pulling information out of the workforce was like pulling teeth? When finding good stories was as hard as finding a book at Paris Hilton's house? Those of us of a certain age remember those days--before social media, ...
Forging ahead in cross-cultural communication: with dozens of examples from around the world, this highly readable book tackles the challenges of 21st-century communication.(International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media)(Book review)
Nov 01, 2009; Briggs, William ... International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media by Sivia Cambie and Yang-May Ooi Kogan Page, 2009 222 pages [ILLUSTRATION OMITTED] If writing about it makes it so, then ...
What is the most inspired use of social media marketing that you have encountered or created?(global perspectives)(Brief article)
Nov 01, 2009; ... New Zealand In 2008, Ideas Shop ran a high-impact, low-cost campaign on child poverty that included social media. Child Poverty Action Group (CPAG) is an Auckland-based charity of volunteers working to eliminate child poverty in New Zealand by 2020. We created a ...
Collective consciousness: by nature, social networks develop around a community's shared goals. Successful social media efforts must support those goals as well as those of the business.(the social media advantage)(Brief article)
Nov 01, 2009; Carfi, Christopher ... [ILLUSTRATION OMITTED] Social media represent a sea change that will affect every aspect of an organization, and nowhere is this more evident than in an organization's relationship with its customers. Customers, once solely at the receiving end of corporate communication, are ...
New school of thought: PR and marketing need to completely rethink their approach--from pitching to listening, from measuring eyeballs to measuring engagement, from PR-speak to the language of business.
Nov 01, 2009; Paine, Katie Delahaye ... [ILLUSTRATION OMITTED] It's no secret that social media tools are turning both the media and the communication world upside down. To paraphrase Ken Kesey, in today's media environment, the inmates are now ill charge of the asylum. A new blog is created every minute, and millions ...
Strength in numbers: when PR partners with advertising and marketing online, you and your audience can have a much more engaging and interactive experience.
Nov 01, 2009; Maltoni, Valeria ... A woman sits in front of a camera. While you watch, her face goes from ordinary to cover-page extraordinary with the help of professional hairstyling and make-up treatment--and Photoshop. The Dove "Evolution" video, posted on YouTube, illustrated how the accepted concept of "natural" ...
Changing the channel: China's leading video-sharing sites are finding ways to draw advertising budgets away from TV.(special report: asia/pacific)(Youku.com and Tudou.com)
Nov 01, 2009; Kuo, Kaiser ... [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] China's Internet companies aren't known for their originality. Name any consumer Internet service popular today in the U.S. and it's likely there's at least one Chinese knock-off. The habit of taking familiar American ...
A whole new world: companies are learning how to reach Chinese consumers cost-effectively via social media tools.(special report: asia/pacific)
Nov 01, 2009; Darragh, Michael ... [ILLUSTRATION OMITTED] There is a popular saying that all politics is local. In China, the same can be said about the Internet. Local players, in tune to the specific needs of the country's "netizens," rule the digital space, and the numbers are staggering. According to the ...
A different view of success: an Australian university retools its marketing to reflect the values and culture of its students in Vietnam.(special report: asia/pacific)(RMIT University)
Nov 01, 2009; Domm, Graeme ... When Melbourne, Australia-based RMIT University set up two campuses in Vietnam--in Ho Chi Minh City and Hanoi--it embarked on a steep learning curve. The university found there were many similarities in attitudes and practices between the two countries, but some very important ...
'It's not OK' shines a light on family violence: New Zealand's multipronged campaign succeeds at building awareness and understanding among many target groups.(case in point)
Nov 01, 2009; Surgenor, Gael ... Family violence is a major social problem in New Zealand. Half of all murders are committed by a family member, and on average, 14 women, 10 children and 6 men die as a result of family violence each year. Police deal with approximately 70,000 calls about family violence, but many ...
Blurred images put ideas in focus: express meaning by extending time, implying motion.(photocritique )(Column)
Nov 01, 2009; Douglis, Philip N. ... [ILLUSTRATION OMITTED] We can express photographic ideas not only by stopping time, but also by extending it. We can extend it by deliberately creating blur to suggest movement. There are several simple ways to put such implied movement into our images: We can combine slow ...
Farcus.(Cartoon)
Nov 01, 2009; Waisglass, David ... "Management thinks I can offer a new ...
The lessons are in the journey: "getting in and getting it done" keep this communicator motivated.(personality)(Cropley Communications' Adrian Cropley)(Interview)
Nov 01, 2009; ... In this issue we hear from Adrian Cropley, president of Cropley Communications, an employee communication and change communication strategic consultancy in Melbourne, Australia. What historical figure do you most identify with and why? Gandhi. He was a great ...
Give more and get more out of social media.(in my opinion)(Column)
Nov 01, 2009; Meyer, Marc ... With any social network, there is one thing that must remain consistent. It's conversation. In order for social media to work, conversations have to ensue, abound and be maintained. Not only that, there has to be a purpose to those conversations. To me it's always been about the connection ...
