Recently added articles from Advertising Age:
Consumer ideas hatch for iPhone with AppIncubator; Startup MEDL does the research to see if apps can make it in outside world.(NEWS)(MEDL Mobile )
Dec 07, 2009; Bulik,, Beth Snyder ... Byline: BETH SNYDER BULIK After the founders of MEDL Mobile began developing and marketing mobile apps for brands last year, everywhere they went they were inundated with ideas from industry colleagues, friends and even parents of their children's' schoolmates, leading them to ...
Package-good players plan new-product surge for 2010; After hunkering down in "09, companies show signs of going on offense.(NEWS)
Dec 07, 2009; Neff, Jack ... Byline: JACK NEFF Package-goods marketers are promising bigger, better and more plentiful innovation and new products in 2010 than 2009, a year in which many brands hunkered down in the face of recession. Titans Procter & Gamble Co., Reckitt Benckiser, Kimberly-Clark ...
AS SEEN ON ADAGE.COM.(NEWS)
Dec 07, 2009; ... AS SEEN ON ADAGE.COM/GENNEXT FILIP: RESOLVE TO WIN NEXT YEAR For creatives, one of the best ways to prove talent is by winning awards; no secret here. And while if working for an agency you will have the budget for award shows, it's tougher to get to these shows if ...
HOME DEPOT SCRUTINIZES ROSTER, TRUMPETS VALUE; After nearly two years on the job, CMO Bifulco's changes are resonating.(NEWS)(Frank Bifulco)(Interview)
Dec 07, 2009; Zmuda, Natalie ... Byline: NATALIE ZMUDA Frank Bifulco may be on the verge of capping what has been a tumultuous period in The Home Depot's CMO suite. Advertising Age called the post "anathema in 2006, as the retailer struggled to find and keep a chief marketing officer. But Mr. Bifulco, a ...
Work of the Week.(NEWS)(briefs)(Brief article)
Dec 07, 2009; ... CREATIVITY TOP FIVE In this episode of Creativity's Top Five, Disney's "Up gets a redesign with retro posters; director Keith Schofield teams up with Beck and Charlotte Gainsbourg; Zugara serves up an augmented-reality dressing room; Ikea puts its showrooms on Facebook; and ...
Quit looking for offense in every single commercial.(NEWS)
Dec 07, 2009; ... While the words in this space are usually directed at marketers, we'd like to take an opportunity to talk to all of those out there who often find themselves so offended by ads that they feel a need to launch a crusade. To you we say: "Take a deep breath. Have some perspective. ...
Chrysler starts fresh with Fallon as BBDO partnership winds down; Win marks huge coup for Minneapolis shop after BMW loss in "05.(NEWS)
Dec 07, 2009; Parekh, Rupal ... Byline: RUPAL PAREKH The agency that has done some of the most groundbreaking auto work in the past decade with its BMW Films seriesFallon, Minneapolisis finally back in the car business after four years without an auto account. The news was delivered by Olivier ...
FIVE HIGHEST-RATED IN USA TODAY'S AD METER.(NEWS)(Brief article)
Dec 07, 2009; ... FIVE HIGHEST-RATED IN USA TODAY'S AD METER 1 Doritos: Free Doritos 2 Budweiser: Clydesdale Circus 3 Budweiser: Clydesdale Stick 4 ...
MEDL's Dave Swartz Offers Five Tips for Evaluating an App.(NEWS)(MEDL Mobile )(Brief article)
Dec 07, 2009; ... ORIGINALITY: Is it a new idea? A new spin on an old idea? An old spin on a new idea? Be sure to do your homework. We've had some great ideas that had to stop halfway because someone beat us to the punch. FUNCTIONALITY: Does it take advantage of the unique functions of the ...
General Electric could be saying final goodbye to TV in less than 10 years.(NEWS)
Dec 07, 2009; ... Byline: ANDREW HAMPP Now that General Electric has decreased its stake in NBC Universal from 80% to 49%, how much longer before the company exits the TV business altogether? According to a U.S. Securities and Exchange Commission filing issued last week, it could be as soon as ...
GEIER SITS DOWN FOR INTERVIEW AHEAD OF BOOK LAUNCH.(NEWS)(Philip H. Geier, Jr.)(Interview)(Brief article)
Dec 07, 2009; ... The man who pioneered the holding company concept, Philip H. Geier, Jr., grew up in Cleveland, Ohio, during the Depression. The oldest of six boys, he earned the nickname "Deals as a youth because of his business acumen. In 2000, he retired as chairman-CEO of Interpublic Group of Cos ....
GM's ad chief Docherty will keep her hands off ads; Lutz successor is strong, accountable leader who drives down responsibility.(NEWS)(General Motors Corp.)(Bob Lutz)(Susan Docherty)
Dec 07, 2009; Halliday, Jean ... Byline: JEAN HALLIDAY Don't expect the new top marketer at General Motors Corp. to be very hands-on when it comes to advertising. Up and comer Susan Docherty, VP-sales, added responsibility for service and marketing in a shakeup at the beleaguered automaker last week ...
The Heat Index; Weekly rating (0-10) of sizzle and fizzle.(NEWS)(Brief article)
Dec 07, 2009; ... 10 LOCAL ESPN and Huffington Post roll out websites just for Los Angeles; Rupert Murdoch invests $15M to create New York City edition of Wall Street Journal. 8 OPRAH'S HOLIDAY CHEER Guess who put Oprah on their nice list? The Obamas. "Christmas at the White House special airs ...
While spreading itself out, La Comunidad coalesces; Meanwhile, DraftFCB, SCPF continue pursuit of U.S. Hispanic market.(NEWS)
Dec 07, 2009; ... Byline: LAUREL WENTZ At the prestigious Art Basel fair in Miami last week, La Comunidad's tiny mobile art gallery booths made their first U.S. appearance to showcase client Converse's new global ad campaign, and the agency also got an artist to design a Converse-sponsored map of ...
Hispanic agencies eager to turn the page on 2009; Dieste looks for jump on new year via cheap digital campaign demo.(NEWS)
Dec 07, 2009; Wentz, Laurel ... Byline: LAUREL WENTZ For most people, it's early December. But at Dieste, this month is pre-January 2010. The U.S. Hispanic agency declared an early end to a bad 2009 with a "Leave 09 Behind campaign aimed at getting a head start on a better year ...
Tips for app reviews.(NEWS)(smart phones)(Apple Inc. permits reviewers)(Brief article)
Dec 07, 2009; ... KNOW THE INFLUENCERS. The broad-based tech review sites occasionally review apps, but a swath of new reviewers have cropped up around the app ecosystem. Among those to check out: Touch Arcade, Appolicious, 148Apps, iSmashPhone and the iPhone Blog. Reach out to reviewers ahead ...
FOR GETTING AN APP ON THE MAP, REVIEWS MATTER; Mall Maps and other success stories show how Apple's user ratings can be a useful customer-feedback tool.(NEWS)
Dec 07, 2009; Bulik, Beth Snyder ... Byline: BETH SNYDER BULIK Shayne Faerber is a realist. The creator of the "Mall MapsYou Are Here iPhone apps knew that getting noticed among 87,000 apps in the AppStore18,000 alone in the reference categorywas going to take some work. So once the app was launched by ...
Ad world looks for progress from NBCU-Comcast; Media buyers hope to see growth in interactive and addressable advertising.(NEWS)
Dec 07, 2009; ... Byline: ANDREW HAMPP Now that the merger of Comcast and NBC Universal is official, the ad community is clamoring for the world's largest TV content company to change the way $60.5 billion in TV ads have been bought and sold for decades. Media-buying executives are ...
HP studies onlineattention and learnsto predict virality; Unearthing early patterns in videos and news stories can help predict ad revenue, optimize web content.(NEWS)
Dec 07, 2009; Klaassen, Abbey ... Byline: ABBEY KLAASSEN In a world where information is exploding yet attention span is static, anything that can help predict what kind of content will attract eyeballs and cause virality is valuable. And research from HP's Social Computing Lab suggests it can be done. ...
Media Morph: Immersive Video.(NEWS)
Dec 07, 2009; Patel, Kunur ... Byline: KUNUR PATEL WHAT IT IS: Marketers like Xbox, Red Bull and Armani and, most recently, a Canadian TV network are tapping the 360-degree web video that brought us Google Street View to create branded environments where viewers can control their field of vision. Taking ...
